PopID, a majority owned subsidiary of Cali Group, aims to be the universal gateway for verifying an individual’s identity based on face for applications such as loyalty, payment, and entry. The universal nature allows users to input their personal information, such as their phone number & credit card, only one time to participate in loyalty, entry and payment at all merchants that connect to the PopID gateway. Users can also utilize PopID without inputting any information, simply one face scan at a participating merchant allows users to participate in all loyalty and entry activities that are powered by PopID.
The PopID Face Gateway does not rely on images for identification; rather, it works by taking a digital fingerprint of a face and matching it against digital fingerprints of registered members. PopID does not keep or use images of its registered members. Use of facial recognition technology for payment processing is expected to reduce identity and financial theft, increase transaction processing speed, and increase convenience for consumers by eliminating the need for physical and mobile wallets.